← Surreal Theory

Packages

Published in full.

Every rate is on this page. You should be able to work out whether this fits your budget before you speak to anyone.

Films are priced by length, sites by what they have to do. Everything is produced remotely from photography you already own — no shoot day, no crew, no travel.

Films

Priced by length.

Concepted, directed and finished in-house. Built vertical from the first frame rather than cropped down from landscape.

Product film

Up to 20 seconds

One piece, shown properly. The format for a new arrival or a single hero product.

$500

Collection film

Up to 40 seconds

Several pieces across several settings, cut as one film so the range reads as a collection rather than a set of posts.

  • Up to four pieces
  • Multiple environments
  • Scored to the cut
$900

Hero film

Up to 45 seconds

An original concept written for the brand — the anchor of a launch, built to be remembered rather than scrolled past.

  • Concept and script
  • Original score
  • Cutdowns for paid, on request
$1,500

Forty-five seconds is the ceiling on a hero piece, and deliberately so — past that a film stops holding a feed. Anything longer is quoted on the concept rather than the clock.

Single films are sold in threes or above, or from $1,500. One film on its own rarely moves anything, and the work of starting is the same either way.

Websites

Priced by what it has to do.

A brochure site and a store are different jobs. The difference is mostly the catalogue — so that is what the price follows.

Brand site

Up to 6 pages · no store

Identity, story and contact, carrying the same visual language as the films.

$2,500

E-commerce site

Includes first 25 products

A full store — catalogue, collections, cart and checkout — with the first twenty-five products written up and uploaded by us.

  • Collection and product page templates
  • Payments and shipping configured
  • Additional products $500 per 25
$5,000

Brand world

Site + films + direction

The store, a set of films including one hero piece, and the creative direction that ties them together. Cheaper bundled than bought apart.

$8,000 – 12,000

Monthly

Three-month blocks.

Not open-ended. Three months is long enough to build a body of work, and short enough that you renew because it worked rather than because you are locked in. Bought monthly, the films land at roughly a third under the single-film rates.

Essential

A steady presence — enough to keep a feed alive without it becoming a second job.

$1,500 / mo

Signature

The tier most brands land on.

  • Around six films a month
  • Carousels and stills between them
$3,500 / mo

Premium

For brands running campaigns rather than posting.

  • Around eight films a month, including a hero piece
  • Carousels and stills
  • Monthly campaign or site work
$6,000 / mo

Paid advertising management is available as a separate monthly add-on, quoted against spend. It is deliberately not bundled — that work is only worth buying once the creative is already working.

The terms

How it runs.

Currency
All rates in USD. Canadian clients are quoted the equivalent in CAD.
What we need
Your existing product photography, and the real dimensions of the pieces so scale stays honest.
Start
Typically within two weeks of the first conversation.
Delivery
Final files ready to post, in the formats and crops you need.

See how the films get made →

Start a project

Tell us about the brand.

Send the name, a link, and what you want someone to feel. You'll get a point of view back before anyone talks about a budget.

hello@thesurrealtheory.com
Based
Vancouver — working across North America
Work
See the films →
Process
How we do it →