Breakdowns
Eight films, eight problems.
All eight were made for the same client, from the same kind of source material. Almost nothing about how they were built is the same.
Aurora Bloom
A candle holder sold from the surface of the moon, resolving to a painting on a real wall in the last eight seconds.
Narrative film · 0:46 — read the breakdown →
Celestial Orbit
A sculpture with no readable size. Opened as a measured drawing, then placed in three rooms, warm to cool.
Product film · 0:23 — read the breakdown →
Tree Collection
Pieces too large and too textured to photograph. Macro, then the room that gives it scale, four times over.
Collection film · 0:34 — read the breakdown →
Maison Collection
Pieces too small, where the price sits in a stitch line. Each tray gets a detail shot, then a job.
Product film · 0:35 — read the breakdown →
The Art of Ambience
Three holders that only exist when lit — each shot in the room and the hour it belongs to.
Product film · 0:21 — read the breakdown →
Showroom Edit
A measured line drawing that fills in until it is a finished room, with every piece named as it lands.
Catalogue film · 0:14 — read the breakdown →
Bedroom Edit
The same technique in a second room, with the colour arriving piece by piece in order of what matters.
Catalogue film · 0:19 — read the breakdown →
Trade Program
A hospitality lobby that establishes commercial scale, then hands over to an offer and a single URL.
Brand film · 0:19 — read the breakdown →